Goals of the Project

The purpose of this project is to develop and/or strengthen the understanding of the health benefits of the consumption of extra-virgin olive oil in an everyday diet. This will also be accomplished through the distribution of scientific results of one of the top Universities of Medicine in The United States of America, and with the authorization of The Ministry of Health. The project will be named “INFORMATIVE, EDUCATIONAL AND PROMOTIONAL CAMPAIGN ON CHEMICAL, ORGANOLEPTIC AND QUALITATIVE ASPECTS OF EXTRA-VIRGIN OLIVE OIL”.

It is an integrated three-year project, carried out in order to encourage the development and the consumption of extra-virgin olive oil, in US/Canadian markets, in accordance with an informative and promotional campaign that is based on recent scientific nutritional research. The integration of various parties involved (researchers, experts, producers, nutritional experts and others operating in sectors interested in the consumption of extra-virgin olive oil) will be the key point that will allow the campaign to achieve its targets/goals.