"informative, educational and promotional campaign about the chimical, organoleptical and qualitative aspects of extra virgin olive oil"
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Food: ice creams for celiac and cocoa beer

A vodka marked by Roberto Cavalli ( one of the most famous Italian stylists) endowed with an original bottle-design; five kinds of ice-cream produced by Nestlè for celiac; cocoa beer or beer produced by using honey instead of sugar. These are the most important news presented at Rimini Fiera ( a fair in Rimini) that hosts several shows of "Food and Beverage": the 38thInternational show of food ( Mia in Italy), the 7th 'Mse seafood and processing'dedicated to fishing, the 10th "Beer Planet" ( Pianeta Birra) and the new international exhibition " Yellow Gold" (oro giallo) for extra- virgin olive oil. One thousand and five hundred enterprises, directly present or represented have attended the fair, placed on 100.000 square meters with an expected participation of professionals up to 90.000 visitors. The "healthiest" beer comes from Namibia: the African Nbl was awarded by Germany for its low level of alcohol, that doesn't affect its taste and for its lack of artificial or added ingredients. Besides there are a lot of new fruit juices: mango and passion, Strawberry and banana: they are sugar free, water free and without any additives or artificial colouring. The group "Coltiva" from Modena( an Italian city) realized a single-dose wine to favour a responsible con- sumption, available in nine types, both sparkling and not-sparkling." Adriatic sea" presented "King crab"( the Royal crab): this shell-fish from Lapland is very rare, in fact in Italy its availability is one/tenth compared to the demand. Its wholesale cost is about € 60/kg and there are also some specimens weighing 13 kilos. Bio-health has also a new vending machine delivering fresh bio- products all day long: it works with coins and cards.





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