"informative, educational and promotional campaign about the chimical, organoleptical and qualitative aspects of extra virgin olive oil"
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Promotion

Italy has defeated France with a hundred and sixty-six food specialties, gaining the top in the list; France has reached only the second place with a hundred and fifty-six specialties. Therefore Italy has achieved the leadership in Europe for top-quality food production: the so-called registered designation of origin or indication of origin (PDO/PGI). That’s what farmers stated when they commented Nicolas Sarkozy’s speech (the President of France), where he affirmed that the French gastronomy is the best in the world and France deserves to be recognized by UNESCO as mankind’s heritage. A similar request was sent to the international body of the United Nations by Spain, supported by the European Commission for the “Mediterranean diet”. Of course even Italy is directly interested in this proposal thanks to its top-result in the production of fruit, vegetables and pasta and to its leadership in the EU, after France and Spain, for the production of wine and olive oil.


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