Food/India - Wine and Food Tour "Consorzio Opera"

From Parmigiano Regiano to Mortadella from Boulogne, from the yellow kiwi to Brunello di Montalcino. The most famous Italian brandmarks are making a wine-and-food tour organized by Consorzio Opera, joining 15 Italian cooperatives in the sectors of pasta, cheese, salami, fruit, and vegetables, wine and olive oil: the key – ingredients of the Mediterranean cooking. The program started in New Delhi: the tour was presented to the Indian press in an Italian restaurants of the capital city and it will go on with several tasting, seminars and meetings with importers and buyers. This promotions will reach also the cities of Mumbai, Bangalore and Hyderabad. “we want to promote our products not only in restaurants or hotels but in the big distribution that is starting in India”, Antonello Ciambriello explained (he is one of the responsible of Federagri/Confcooperative) there is some expectation for the meeting with the responsible of Reliance Fresh that in the next years is going to launch hundreds of supermarkets in the city-quarters with greengrocer products directly bought from peasants. The delivery-chain has big delays and lacks over all in the field of wine, where there are still too many taxes. But many shopping-centres are going to be opened. If this widening market goes on, a new class of consumers will emerge, about 50 mln people. Consorzio Opera was founded by Federagri/Confcooperative in 2007 and it represents € 3 mln sales. The Indian tour is part of a program financed by the European Union and by the Italian state to spread tastes and benefits of the Mediterranean diet. Among the most interesting producers the jingold kiwi, a yellow kiwi cultivated only by an Italian cooperative and distributed by Naturitalia; it has a higher sugar level and same more vitamins than the traditional green kiwi.