OIL:EXTRAVIRGIN, FROM PARIS EUROPEAN CHALLENGE FOR QUALITY

Italy and France joint together for a big three-year- project to enhance and safeguard the quality of the extra virgin olive oil. The EU information and promotion campaign for the extra virgin olive oil is going to be presented next Monday in Paris, entitled :” Olive oil-European Quality” supported by EU and the Ministry for Food Politics. It has been explained “ In France the demand for top-quality products is increasing because these products are healthy and in particular the extra virgin olive oil has reached the pole-position for its nutritional and healthy qualities”. The project, involving also the United Kingdom and Germany, wants to promote an aware consumption of extra virgin olive oil in those countries considered as new consumers. This initiative has been supported by the new EU regulation about the compulsory origin indication on the label, which guarantees the traceability of our products.