CONSUMPTIONS: boom of the farmers’ market, 60% Italians buy from farmers

The farmers’ markets are gaining the Italian families spending about € 2.7 milliard to do shopping directly from farmers. In 2009 almost two Italians out of three (58%) bought directly from the producer, sometimes at least, while more than 1 out of 10 (11%) has regularly done it. This is the result of a survey presented on the inauguration-day of the first indoor market of the Farmers in Rome, in the historical seat of the antique Jewish fish market, in San Teodoro street. In Italy there are 60700 oil-mills, stores, and farms where it is possible to buy directly together with about 500 farmers’ markets by “Campagna Amica” open for the project “for a whole Italian spinning” in the small and the big cities. There are several reasons why people prefer to buy directly from the farmers: genuineness (63%), followed by taste (39%) and spare (28%). Italians have spent about 2.7 milliard to buy directly from the farmers; the 43% of this amount is destined to the purchase of wine, 23% for fruit, 12% for cheese, 7% for meat and pork, 6% for olive oil and 5% for plants. “The agricultural product” hundred per cent Italian”, without tricks, signed by farmers, will be offered through the widest commercial national organization involving the markets of Campagna Amica, the cooperative-outlets, the agricultural unions, the tourism and the farms but also restaurants and distribution.